FiberCore
Eco Bedding
Category
Print Design
E-commerce Design
In association with Tandemtide
Project Overview
I supported the creative development of FiberCore Eco Bedding, a brand offering eco-friendly bedding for small animals and birds, alongside Eco Pak and Agro Pak solutions for shipping and plant delivery. The scope of work spanned both print and digital touchpoints, including a shelf talker concept, sell sheet, product detail page graphics for their website, and a tradeshow poster highlighting the client’s partnership with HeroRATS. I developed an Amazon product detail page template and optimized listing content across product titles, descriptions, and bullet points. I also oversaw an intern, guiding them in applying the template consistently across each ASIN to maintain a cohesive brand presence throughout the product catalog.
Creative Overview
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I designed a shelf talker concept to support FiberCore Eco Bedding’s retail presence and improve product visibility at the point of sale. The design communicated the brand’s eco-friendly positioning clearly and concisely, ensuring it would stand out on shelf while remaining consistent with the overall brand identity. While the client responded positively to the concept, they ultimately chose not to move forward with it as a final deliverable.
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I developed a two-page sell sheet designed to support FiberCore’s retail sales efforts and communicate the product’s value to buyers and retailers. The front page showcased the product alongside key selling points, with a vet-approved badge and lifestyle imagery of small animals, birds, and puppies reinforcing the product’s broad appeal and credibility. The second page highlighted the product’s core attributes alongside a brand story section that noted FiberCore’s commitment to employing adults with special needs, adding a purpose-driven dimension to the overall narrative.
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Eco Bedding
Graphics for Eco Bedding, the brand’s flagship small animal and bird bedding product, were developed as part of the Amazon product detail page template. These graphics communicated key product attributes in a clear and consistent format and served as the foundation for the template later applied across each SKU.
Agro Pak
Graphics for Agro Pak, a plant shipping solution made from 100 percent recycled paper, included a product overview highlighting key attributes, a step-by-step how-to-use guide, and a comparison chart positioning the product favorably against competing solutions across ten categories.
Eco Pak
Graphics for Eco Pak, a sustainable shipping and packing solution, included a product overview highlighting its key features, a comparison against traditional packing materials, and a step-by-step guide explaining the process of filling, shipping, and responsibly disposing or reusing the material.
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I developed a product detail page template to create a consistent visual and content framework across the Eco Bedding catalog. The template included a hero image, a product overview graphic, an animal-specific use graphic, lifestyle imagery highlighting key attributes, and a helpful tips section to guide customers through proper care and usage. Once the template was finalized, I oversaw an intern applying it across each ASIN to maintain consistency throughout the catalog. In addition to the visual framework, I optimized product titles and bullet points to align with Amazon standards, improving clarity, scannability, and search visibility.
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I designed a 24 x 36-inch trade show poster for FiberCore to showcase their partnership with APOPO, the organization behind the HeroRATs program that trains rats to detect landmines and save lives. The poster used a photo collage layout featuring imagery from APOPO’s field work, combined with FiberCore’s deep green brand palette and diagonal graphic elements to create a design that felt visually compelling while reflecting the spirit of the partnership.