Josh’s Lawn Care

The client expressed that they wanted a logo that clearly communicated their brand’s focus, incorporating a grass or leaf motif. Research into local competitors revealed that these elements were very common in the market, particularly grass imagery. To help the brand stand out, I decided to avoid using grass directly in the logo itself.

With the findings of my research in mind, I started with some rough sketches utilizing the leaf motif and minimal grass representation. I struggled a bit to get the leaf to fit within the logo type or “J” for the logo mark that wasn’t stereotypical.

When developing the color palette, I noted that green was the dominant color among competitors, often paired with blue or yellow. However, most brands used bright greens and blues, while darker greens were much less common.

I created seven business card concepts built around the new brand identity, offering multiple visual directions while keeping typography, color, and logo use consistent. The client requested that grass be incorporated into the design, which is represented through a clean grass silhouette along the bottom edge. The final version features an earthy green and charcoal palette, a bold hexagon logo with a subtle leaf detail, strong front-facing branding, and a clear, easy-to-read contact layout on the back. The result is a modern, professional card that makes a strong first impression.